The Haggadah tells of four sons; The scene of these four sons plays a pivotal role in the seder. We are moved by what they ask and by who they are, and we invite you to join our digital journey in meeting them all! This time, we’ll be focusing on the Simple. Adam Beny was a copywriter for some of the largest companies in Israel for 25 years, before deciding to leave everything behind and open his own school for the advertising professions. Today he grows the future generation of Israel’s big advertising agencies. Adam lectures on the backstage of the advertising ecosystem, how they trick us and the methods that each of us can use to create a compelling story to help us achieve our goals.
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