In Hebrew with Hebrew subtitles, this short commercial advertising a new community in Israel led to public outcry and its ultimate removal, due to its racist representation of Mizrahi Jews. For those who do not understand Hebrew, this article describes the content of the controversial advertisement, which reveals the prejudices and discrimination against Sephardic and Mizrahi Jews. A religious, Ashkenazi family’s pleasant Chanukah celebrations are destroyed when the Mizrahi neighbors burst in. They are depicted as barbaric, uneducated, ignorant, and secular, with exaggerated accents and North African costumes.
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